Topshop is all about refusing to be pigeonholed; each customer is an individual and relies on the brand to deliver everything from basics to cutting edge trends. It's the broad spectrum of ever changing collections that keeps Topshop ahead of the style game.
Combining inspired design and affordability. Topshop's mainline range is a one-stop shop for the seasonal wardrobe. Created by an in-house design team, the range of instant classics sits alongside the more specialist collections. With 40,000 pairs sold a week at the Oxford Circus flagship store alone, jeans are undoubtedly one of the collection's most commercially successful items.
Aiming to give the customer that little something extra, the Premium range uses premium fabrics and limited edition designs. Absolute attention to detail is paid, right down to the linings and trim. Silk, chiffon and organza is used for dresses, blouses and skirts, whilst virgin wool and cashmere is used in coats - as well as angora, mohair and alpaca.
Largely made up of cashmere blends and silk-based fabrics, the Boutique collection is designed to build into the customer's wardrobe. Although fashion forward, the neutral colour palette and attention to style rather than trend ensures that timeless garments cross seasons and last for years.
Launched in 2001, unique show cases Topshop's very own design talents to an audience of fashion savvy tastemakers. Although hugely successful since the start, Unique's reputation truly rocketed when the collection's Spring/Summer 06 show made Topshop the first High Street brand to appear on schedule at London Fashion Week. Today it continues to remain ahead of the game doing the unexpected whilst retaining its accessibility
Developing some of history's most successful fashion collaborations has cemented Topshop's reputation as a brand that knows its market inside and out. Queen of textiles and long-time design partner to Ossie Clarke, Celia Birtwell's vintage-print dresses and blouses caused a sensation in 2006, selling out in three minutes - and further successful collections have followed. Kate Moss' collection has been equally phenomenal, as pieces encapsulating the icon's ever changing sense of style have frequently sold out and become a hit worldwide.
Designers for Topshop
Since 1998, Topshop has underlined its reputation for supporting new young talent by sponsoring key emerging designers and collaborating with them to produce capsule collections. The stellar line-up of designers so far have included Richard Nicoll, Ann-Sofie Back, Jonathan Saunders, Christopher Kane, Marios Schwab, Todd Lynn, Louise Goldin, Preen, Peter Jensen, Emma Cook, Markus Lupfer, Sophia Kokosalaki, Clements Ribeiro, Tracey Boyd, Hussein Chalayan, Russell Sage & Marcus Constable, Hamish Morrow, Jens Laugesen Blaak and PPQ, while Olivia Morris has contributed to the brand's footwear ranges.
Spring 2004 saw Topshop Launch its first maternity line 'b'. Stylish, reflective of the seasonal trends and easy to wear, Topshop's Maternity Collection reinvents the traditional notion of maternity dressing. Along with a selection of essentials like vests and jeans, key designs from Topshop's other collections have been tailored to offer customers stylish clothing throughout their pregnancy
In 2002, Topshop set out to create strong and innovative shoe designs, and during a short space of time has created a coveted signature look. Inspired by this huge success, Boutique shoes launched in September 2008 - the brand's first premium capsule footwear collection
Mini Topshop, the brand's first baby range, was launched in 2006 to offer the Topshop mum a more fashionable option. Offering a comprehensive selection of style-led pieces for newborns to year-old babies, the collection mimics the current Topshop trends with hoodies, Baxter jeans and check shirts available, while its strong colour palette represents a move away from more traditional baby shades.
From selected stores across the UK and online, the Topshop Sno range uses the latest fabric and design innovations that ensure both comfort and manoeuvrability. With fleece linings and faux-fur trims for extra warmth, the lightly padded garments are breathable and responsive to climate control to enhance performance, giving the ultimate protection from the elements. This stylish range is ideal for professional boarders and amateurs alike.
Petite and Tall
Topshop provides a large selection of key pieces cut specifically to fit tall and petite customers. The Tall pieces are made to fit women that are 5ft7 and over while Petite pieces are made to fit women that are 5ft3 and under.